Email marketing is one of the most effective communication tools for businesses of all sizes.
However, writing emails that convert is not easy. You need to follow some best practices and
key considerations to create high-converting emails that will get your audience to take action.
Here are some tips and resources that I found from my web search that can help you write
better email copy:
• Write an attention-grabbing subject line. Your subject line is the first thing that your
recipients see, and it determines whether they will open your email or not. You should use
clear, concise, and compelling language that communicates the value of your email and creates
a sense of urgency, curiosity, or exclusivity. For example, you can use numbers, questions,
emojis, or personalization to make your subject line stand out.
• Use the preview text wisely. The preview text is the snippet of text that appears below the
subject line in the inbox view. It gives you an opportunity to supplement the subject line or
highlight another aspect of your email content to entice recipients to open your email. You
should use relevant and engaging words that summarize the main message or offer of your
email and avoid repeating the subject line.
• Follow web copywriting best practices. Your email content should be clear, concise, and easy
to read. You should use short sentences and paragraphs, bullet points, white space, and images
to break up the text and improve readability. You should also follow a logical structure,
communicate one main idea in each paragraph, and use transitions to guide your readers
through your email.
• Speak to subscribers thoughtfully. Your email tone and voice should reflect your brand
personality and match your audience's expectations. You should use a conversational and
friendly tone that builds rapport and trust with your subscribers. You should also avoid using all
caps, multiple exclamation marks, or generic phrases that sound spammy or impersonal.
• Personalize your emails. Personalization can increase your email engagement and
conversions by making your subscribers feel valued and special. You can use data such as name,
location, purchase history, preferences, behavior, etc., to tailor your email content and offers to
each subscriber's needs and interests. For example, you can use dynamic content to show
different products or testimonials based on the subscriber's previous actions.
• Include one clear and concise CTA per email. Your CTA is the most important part of your
email because it tells your subscribers what you want them to do next. You should use a strong
action verb that conveys the benefit of clicking on your CTA button or link. You should also
make your CTA stand out by using a contrasting color, a large font size, and white space around
it.
I hope these tips are helpful for you. If you want to learn more about how to write high-
converting emails, you can check out these articles that I found from my web search:
• 9 Rules for Creating High-Converting Emails - HubSpot Blog:
https://blog.hubspot.com/marketing/9-rules-for-creating-high-converting-emails
• 6 Tips for Higher-Converting Emails - Under30CEO:
https://www.under30ceo.com/6-tips-for-higher-converting-emails/
• The Top 14 Tips to Writing Email Copy That Converts | Campaign Monitor:
https://www.campaignmonitor.com/blog/email-marketing/the-top-14-tips-to-writing-email-copy-that-converts/
• How to Write High Converting Emails - Business 2 Community:
https://www.business2community.com/email-marketing/how-to-write-high-converting-emails-02122678
• How to Create a High Converting Email: Best Practices and Key Considerations | ReadWrite:
https://readwrite.com/how-to-create-a-high-converting-email-best-practices-and-key-considerations/
Do you have any questions or feedback for me? I'd love to hear from you. Email me at
partners@offerwave.org.